ard seltzer has become the go-to drink for millions of Americans nationwide. Its crisp, refreshing, fruity, and subtly sweet flavors make for a delightful beverage experience. Because of the drink’s burgeoning popularity, there are dozens, if not hundreds of hard seltzer brands to choose from. So what exactly sets a hard seltzer apart from its many competitors?
Quirk Hard Seltzer is slowly becoming that stand-out brand. Its flavor combinations are just that - quirky! Here’s how the successful seltzer product comes up with its fascinating taste sensations.
Quirk Hard Seltzer: What Sets it Apart
A product of Boulevard Brewing Company, Quirk Hard Seltzer is made with real, clean, and high-quality ingredients. It contains real fruit juice, and its production is driven by creating highly unique and individualistic flavor combinations. Unlike a majority of hard seltzer brands, Quirk contains not only fruit but botanically-inspired flavors as well. This makes for a truly unusual, but exciting drinking experience.
Many hard seltzer brands recycle the same flavor combinations under the guise of different names. Although undeniably classic seltzer flavors do exist (i.e. lime, lemon, cherry, orange, etc.), the market is expanding. This means it’s time for brands to step up and get creative.
The hard seltzer game is only getting stronger with time. Brands are being asked to come up with equally strong flavor combinations. This is where Quirk comes in.
Quirk Hard Seltzer Flavors
Offering herbaceous, fruity, and undeniably delicious flavor combos is the name of the game. Some of Quirk Seltzer’s fascinating flavors include:
- Cherry Blossom & Lime
- Blueberry Lemon & Lavender
- Raspberry Rocket Pop
- Key Lime Coconut
- Pineapple Chili
- Passionfruit Orange
- Mango Punch
- Hibiscus Lemonade
- Watermelon Salt & Lime
- Grapefruit Twist
- Strawberry Lemon & Basil
- Blackberry Sage
- Pear & Yuzu
These individualistic flavor profiles make for an enticing product and continue to pique consumer interest. The use of botanical and fruit flavors is something you don’t see on the shelves every day. Quirk has gone through multiple rounds of trial and error to achieve its star-quality flavor sensations.
Many companies shy away from using botanicals in their products. This is because flowery flavors have the potential to overpower the entire product, and can create a displeasing aftertaste. Floral flavors, when paired incorrectly, or when used without a masking flavor, can taste medicinal and metallic. The genius of Quirk is that they use real fruit juice to counteract these botanicals. They also use floral flavors as a complement, not as the main ingredient.
Hard Seltzer is Stepping Up its Game
Companies shouldn’t be afraid to try bold flavor combinations in their creations. Quirk demonstrates the power of daring flavors, and how they can influence the market. How do brands like Quirk stay on top of trending flavors and combinations? The trick is to stay connected to the pulse of market demand.
If more consumers are drinking spiked lime seltzer than orange, then how do you meet that demand, and exceed it? Quirk offers an enticing twist to these original flavors. Not only this, but they do so with clean-label, real, and high-quality ingredients, too.
As hard seltzer grows in demand and popularity, companies must follow suit. Who says you can’t combine lavender with blueberry? What’s stopping companies from taking the leap from everyday flavors to new, exciting, and bold flavors that stop buyers in their tracks?
Take Your Product Above & Beyond
OSF Flavors is dedicated to infusing high-quality, clean-label, and organic flavors into phenomenal products. With our vast selection of fruity, savory, herbaceous, sweet, and classic flavors, the combinations are limitless. You can even get a taste of what we do and request a sample. We turn good products into exceptional ones. Contact our expert team with any questions.