The bar for acceptable quality and safety in food and other consumer goods has been raised significantly. Consumers now serve as the arbiters for quality and safety. Because of this, foods need to have a clean label to assure buyers that they are safe and contain no harmful chemicals. On the back of a product, you'll find a list of all the contents, from those used in large amounts to the least. But how can we balance clean labels and high-quality flavors?
The Clean Label Project
The clean label project can help balance clean labels and high-quality flavors. Clean-label foods are those that don't use any synthetic chemicals or artificial ingredients and have labels that are easy to read and pronounce. Below are some of the ways that the clean label project can be achieved.
Using Clean Label Project Flavors
Clean label advocates simplicity and high-quality ingredients. Consumers dislike artificial substances like artificial tastes. Replace synthetic minerals and vitamins with vitamin A and C-rich Acerola. You can also use lemon juice concentrate and tartaric acid, as natural acidifiers to substitute citric acid E330.
Turmeric, beets, carrots, and spirulina can also be used to replace food coloring. Their unique hues and health advantages make them more intriguing. Artificial emulsifiers like mono and di-glycerides can be substituted with flaxseed, chia, and tiger nut flours.
For your meat and other flavors, Clean Label Flavors will address your growing need for streamlined product labeling while offering the best meat taste integrity. They have several flavors to fulfill clean-label product labeling needs. The flavors include Innova's Ultra-CleanTM flavors with characteristics inspired by culinary cooking techniques. The techniques provide the cleanest label possible because only natural flavors are used.
Use Clean Label Project Protein Powder
Research has been done to ascertain the safety of protein powder by the Clean Label Project. The findings show that plant-based protein powders include on average double the amount of lead per serving and mercury, cadmium, and arsenic in some instances exceeding health-based standards.
The clean Label project was able to establish some of the clean protein powders in the market. They include:
Puori
The creators of Puori wanted the greatest clean and most outstanding supplements for consumers’ busy lifestyles. Puori was developed in 2009 to fill a demand for omega-3 fish oil to complement healthy living and severe exercise. From the start, the producer's goal was to deliver pure, clean, and exceptional products that improve health and wellness.
Nutrabox
Nutrabox is India's fastest-growing health and sports Supplement Company. Fitness enthusiasts created NutraBox for Indian bodies. Our exercise and health supplements are cheaper and more effective than foreign brands. Over two decades of creating, testing, and partnering with athletes and fitness enthusiasts created NutraBox.
Bubs
An Aussie mum-of-three established Aussie BubsTM. It’s available to provide nutrition to American families' children. Aussie BubsTM nutritious formulations are proudly non-GMO and free of palm oil, corn syrup, maltodextrin, growth hormones, and artificial sweeteners. Giving American parents confidence and their kids a joyful start.
Shortening the Ingredient List
Consumers perceive cleaner goods to have fewer additives. They want tasty foods with fewer ingredients. They also expect reformulated items to taste the same. Thus, balancing customer desires with formulation feasibility is important. Understanding what a clean label means for customers will inform producers if they want natural tastes and colors or identifiable ingredients.
Make Simple and Clear Packaging
Ensure that front-of-package labeling and design must also express the clean label philosophy. Having persuasive text like “GMO-free” on product packaging may influence buyers.
Check out these flavors to get started!