The concept of “clean label” is not regulated, so it has no precise definition. It is more broadly defined by key principles such as transparency, naturalness and sustainability. The nutritional quality of the products is also taken into account. In practice, the term “clean label” is given to products that have undergone a simplification process in which additives and other allergens have been removed from their composition, and whose packaging contains clear and simple language.
The move towards clean label has impacted the entire food industry, including the food supplements, beverages, and sports nutrition sectors. New products are designed around clean labels, and old formulas are modified. However, modifying an existing product can pose a challenge as it is necessary to maintain shelf life and to preserve the organoleptic properties. This is where OSF Flavors comes in.